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KeelDashboard
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3 new signals

Tuesday, Feb 27

Good morning, Sarah

Active Signals

47

+12 today

In-Flight PRDs

6

2 ready

Shipped This Month

3

89% adoption

Morning Summary

Export CSV broken on large datasets

Zendesk · 23 signals

Bug

Bulk editing PRD needs final review

PRD-043 · Draft v3

PRD

Competitor launched AI-powered search

Competitive intel · Watch

Intel

Tools don't talk.
You translate.

60-70% of your week isn't strategy. It's translation work.

Scattered signals

Feedback everywhere. You synthesize it all manually.

PRDs from scratch

Copy-pasting templates, digging through notes, starting over every time.

The stakeholder tax

You shipped it. Now write five versions of what you built.

Still no prototypes

PRD done. Now wait weeks for design. Keel generates prototypes in minutes.

One workspace. One loop. Zero busywork.

Signal in. Intelligence out. AI handles the translation. You do the thinking.

DISCOVER
DECIDE
DELIVER
DRIVE
01DISCOVER

Every signal. One feed.

Ingests tickets, interviews, reviews, competitor moves. Clusters and ranks automatically.

KeelDiscover: Signal Feed
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3 new clusters detected since yesterdayAI Summary

Signal Feed

4 active
Search signals, sources, and roadmap links...
Evidencebugs

Already linked to backlog item OPS-112. Keel recommends escalating to the next sprint because the issue blocks exports on high-value accounts.

Zendesk #4821 reports timeouts after 18k rows.

Intercom ticket links failures to bulk catalog workflows.

Two app reviews cite corrupted CSV files after long-running exports.

02DECIDE

From signal to spec. With evidence.

Signals become requirements. Requirements map to your roadmap. Gaps get flagged.

KeelPRD: Bulk Product Editing
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DraftAuto-generated · 3 source signals

Bulk Product Editing

Enable merchants to select and edit multiple product entries simultaneously, reducing catalog management time by an estimated 60%.

Requirements

Success Criteria

Reduce catalog editing time by 50%+ (from 45 min to under 20 min).
Reach 25% adoption within 30 days of launch.
Lower support ticket volume for catalog management by 30%.
Keel AI

I drafted this PRD from 15 support tickets, 4 interview mentions, and 2 app reviews about bulk editing. Which part should I refine next?

Yes, link the export bug and make sure the evidence is visible.

The draft is now linked to the CSV reliability bug so design and engineering can scope the dependency together.

Refine this PRD...
03DELIVER

PRD to prototype in minutes.

PRDs become on-brand prototypes in your design system. Iterate, review, hand off — everything linked.

KeelDeliver: Prototype Generator
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Generated Prototype
Products
V2 selectedProgress 74%
Widget Pro
Tools$49Active1,247
Gadget Plus
Electronics$89Active834
Accessory Kit
Accessories$24Draft2,100
04DRIVE

Ship it. Then know if it worked.

Ships. Monitors adoption vs. success criteria. New signals link back. Loop closes.

KeelDrive: Feature Monitoring
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ShippedNotification Preferences Redesign

Feature monitoring

PRD-047 · Sprint 12 · Range 7d

Health Score
68
Watching closely

Adoption

12%/ 30% target

Support Tickets

1new in range

Early friction

Sentiment

Mixed

Signal reconnect is still driving the roadmap loop.

Success Criteria

30% adoption in 30 days

At Risk

12% after week 1

Reduce notification tickets by 50%

On Track

Down 22%

User satisfaction score > 4.0

At Risk

3.4 avg rating

3 new signals reference this feature
Keel recommends redesigning the opt-in discovery flow

Keel has opinions.

ROADMAP AUDIT

14 roadmap items with zero signal support. What’s driving these?

COMPETITIVE INTEL

Competitor shipped this. You have 23 tickets requesting it. It’s at Sprint 18.

POST-SHIP TRACKING

Shipped 2 months ago. 18% adoption vs. 30% target. Here’s what users are saying.

Evidence, not gut feel.

Tuesday with Keel.

What happens when the busywork disappears.

9:00 AM

Resume

Prototypes from yesterday’s PRD ready. Review, iterate via chat, approve.

10:00 AM

Triage

12 tickets clustered into 2 issues. 1 competitor move. 3 reviews. Convert, map, sync to Linear.

1:00 PM

Handoff

Designs to the team with PRD and AI-generated vision summary. One link.

2:00 PM

Interview

Recording auto-ingested. Keel extracts requests, matches existing signals.

3:00 PM

Synthesize

New cluster forms. Bundle into PRD. Set success criteria. Generate prototypes.

5:00 PM

Loop Check

Shipped feature at 18% adoption. 3 tickets about confusing flow. Keel recommends redesign. Done.

What you didn't do:

Copy-paste between tools, rewrite updates for 5 audiences, dig through templates, lose context.

Your next PRD is 10 minutes away.

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